How to Become a Google Ads Certified Professional – Step-by-Step Guide

If you want to build a career in digital marketing, Google Ads Certification is one of the best ways to prove your skills. It shows that you understand how Google Ads work and can run successful ad campaigns. The best part? The certification is completely free and recognized worldwide!

In this guide, I will walk you through the exact steps to become a Google Ads Certified Professional in a simple and easy-to-follow way.

Step 1: Understand What Google Ads Certification Is

Google Ads Certification is an official program by Google Skillshop that tests your knowledge in different types of Google Ads campaigns. Once you pass, you get a Google Ads Certified badge, which helps you stand out to employers or clients.

There are different types of Google Ads certifications:

1. Google Ads Search Certification – Covers search campaigns (text ads on Google search results).
2. Google Ads Display Certification – Focuses on display ads (banners on websites and apps).
3. Google Ads Video Certification – Teaches how to run YouTube ads.
4. Google Ads Shopping Certification – Helps with advertising eCommerce products.
5. Google Ads Apps Certification – Focuses on promoting mobile apps.
6. Google Ads Measurement Certification – Explains tracking and analytics for ads.

You can choose one or more certifications based on your interest.

Step 2: Create a Google Skillshop Account

Google offers free training and exams through Google Skillshop. Follow these steps to get started:

1. Go to Google Skillshop
2. Click on “Get Started”
3. Sign in using your Google account (or create one if you don’t have it)
4. Navigate to Google Ads Certifications

Now, you’re ready to begin learning!

Step 3: Learn from Google’s Free Courses

Google provides free training material for each certification. These lessons include text, videos, and quizzes to help you understand Google Ads.

To start learning:

1. Choose the certification you want to complete (e.g., Google Ads Search).
2. Click on “Get Started” to begin the training.
3. Go through all the modules carefully – take notes if needed.
4. Practice using Google Ads by creating a demo campaign (optional but helpful).

Each course takes about 3 to 5 hours to complete, depending on your speed.

Step 4: Take the Google Ads Certification Exam

Once you finish learning, you can take the certification exam. Here’s how:

1. Select the certification you want to take.
2. Click on “Take the Assessment”.
3. The test will have 50 multiple-choice questions.
4. You need to score 80% or higher to pass.
5. The exam is timed (75 minutes), so answer carefully.

If you fail, don’t worry! You can retake the exam after 24 hours.

Step 5: Get Your Google Ads Certification

Once you pass the exam, Google will issue a digital certificate and a badge. You can:

✅ Download your certificate as a PDF.

✅ Add it to your LinkedIn profile.

✅ Mention it on your resume and portfolio.

✅ Show it to clients or employers to prove your expertise.

Your certification is valid for one year. After that, you’ll need to renew it by retaking the exam.

Step 6: Use Your Certification to Get Jobs or Clients

Now that you’re certified, here’s how you can use it to grow your career:

🎯 Apply for digital marketing jobs – Many companies look for Google Ads experts.

🎯 Offer freelance services – Start helping businesses run Google Ads campaigns.

🎯 Work for a digital marketing agency – Agencies hire certified professionals.

🎯 Start your own business – Run your own ad agency and help clients grow.

Having a Google Ads Certification increases your credibility and helps you stand out in the job market.

Conclusion

Becoming a Google Ads Certified Professional is one of the best ways to build a career in digital marketing. The process is simple: Learn, practice, take the exam, and get certified!

If you want expert guidance, consider joining a professional Google Ads training program at Web Trainings Academy. Our practical training, real-world projects, and expert mentorship will help you master Google Ads faster.

📞 Contact us today! Visit Web Trainings Academy to get started.

Good luck with your certification journey! 🚀